Weight Watchers Hires DJ Khaled To Rep Its Model

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NEW YORK — Weight Watchers Worldwide climbed after it struck a take care of producer and recording artist DJ Khaled, who will signify the model to tens of millions of follows on Snapchat, Twitter, Instagram and Fb.

DJ Khaled, whose Rihanna-featuring “Wild Ideas” was one in all 2017’s greatest hits, “will doc his expertise and progress on the brand new WW Freestyle program,” Weight Watchers stated, “talking candidly about how this system has given him the liberty and adaptability to make more healthy selections whereas maintaining together with his busy life-style.”

Monetary phrases weren’t disclosed. Former discuss present host Oprah Winfrey owns a 10 % stake in Weight Watchers, and has appeared in adverts saying she misplaced greater than 40 kilos on the corporate plan whereas consuming pasta and tacos.

Weight Watchers shares soared 25 % in August after it reported robust second-quarter earnings and raised its full-year outlook. However since then the inventory has largely treaded water. It stories fourth-quarter earnings on Feb. 14.

On Tuesday Weight Watchers’ inventory jumped eight % to $47.83.

 
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