The following Colonel Sanders is giving the character somewhat little bit of “nation music aptitude.” KFC has picked singer Reba McEntire to play the founding father of the fried rooster chain, the primary feminine superstar within the function.
In commercials beginning subsequent week, McEntire dons the Colonel’s well-known white go well with and black tie, however with a twist.
McEntire’s outfit has fringe on the again, and a glittery shine, giving the getup “somewhat little bit of the nation music aptitude,” she instructed The Related Press in an interview. McEntire sings on stage because the Colonel, with a white wig and white facial hair.
“I assumed the transformation was actually humorous,” stated McEntire, who will seem within the adverts till the top of April. “I received an enormous kick out of it.”
A rotating solid of well-known names have portrayed the Colonel since 2015, however McEntire is the primary well-known feminine to do it, and the primary musician. She can also be the primary girl in KFC’s practically 90-year-history to depict the Colonel. The corporate stated the “greatest historic minds at KFC” couldn’t bear in mind a lady having stepped into the function.
McEntire was approached about doing so in December. “I stated ‘Holy smokes!’,” McEntire instructed The AP. “KFC has been part of my life perpetually.”
KFC stated it picked McEntire due to her Southern roots, and to assist promote its new Smoky Mountain BBQ, which mixes fried rooster with a style of barbeque. McEntire stated she’s eaten at KFC all her life, since her days rising up in Oklahoma.
She sings within the advert, in a tongue-in-cheek method: “I am Colonel Sanders, the identical as at all times,” McEntire sings. “I am undoubtedly not a lady.” McEntire additionally seems as herself within the industrial, as an viewers member.
Col. Harland Sanders, who died 36 years in the past, first began promoting fried rooster from a single restaurant in 1930. KFC, now owned by Louisville, Kentucky-based Yum Manufacturers Inc., resurrected the Colonel for its adverts in 2015 after a virtually 20 12 months absence, hiring Rob Lowe, Ray Liotta and different well-known males for the function.
The advert was overseen by KFC’s new chief advertising and marketing officer, Andrea Zahumensky, who’s making an attempt to proceed a turnaround of the model. “I feel that is going to be our most-loved Colonel but,” Zahumensky stated.