N.Y. State To Exchange ‘I Love NY’ Street Indicators To Dodge $14M Advantageous

ALBANY — The Cuomo administration yielded to the federal authorities Friday and introduced plans to exchange the controversial “I Love NY” street indicators that threatened to price taxpayers a $14 million penalty.

Administration officers stated the signal marketing campaign had run “its helpful course” and will likely be changed by new tourism initiative in time for the summer time season.

“Current supplies will likely be reused however, because the indicators will likely be redesigned for the brand new marketing campaign, we are going to seek the advice of with (federal freeway officers) throughout this course of,” Performing Transportation Commissioner Paul Karas and Thruway Authority Director Matthew Driscoll stated in a joint assertion.

The assertion got here a day after the Federal Freeway Administration notified the Cuomo administration that it was withholding $14 million in funding due to the greater than 500 indicators, which federal officers claimed had been an pointless distraction to drivers and created security hazards.

Federal officers gave the state till Sept. 30 to take away the indicators or forfeit the cash.

Karas and Driscoll stated the indicators would get replaced by the federal deadline.

The assertion marked a stark turnabout for the Cuomo administration, which had steadfastly refused to take away the indicators and rejected repeated federal complaints that they offered little helpful info to motorists and used fonts and graphics that transcend what’s allowed underneath federal and state regulation.

Cuomo introduced plans to put in the indicators alongside the Thruway and different roadways in January of 2014 — months after the federal authorities had already rejected a request to take action.

Of their assertion, Karas and Driscoll stated the indicators had boosted the state’s tourism business.

“For the reason that Governor initiated this branding effort, the variety of vacationers to New York State has elevated by 18 p.c and the direct financial impression of tourism on the State has skyrocketed by greater than 20%,” they wrote. 

 
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