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Latest News : Hollywood readies film impressed by Flamin' Sizzling Cheetos
This might get tacky.
Hollywood has greater than warmed as much as the concept of a biopic concerning the inventor of the ever-popular Flamin’ Sizzling Cheetos.
Following a heated bargaining course of that noticed a number of movie studios eager to get their arms lined in spicy purple snack mud, Fox Searchlight walked away carrying the bag, Selection experiences.
The movie will inform the true story of Richard Montanez, an immigrant’s son who began life choosing produce round Southern California earlier than he landed a job as a janitor at a Frito-Lay plant.
Impressed by the Mexican dish elote (corn dusted with spices), the then-55-year-old thought so as to add some chili powder to unflavored Cheetos, producing a fiery iteration of the favored snack meals that might grow to be an extremely worthwhile thought and get him a job as the top of Multicultural Gross sales & Neighborhood Promotions at PepsiCo.
“I had two weeks to arrange a presentation for the corporate executives,” Montanez instructed Fox News Latino, describing how he needed to go to the library to find out about advertising technique from a guide.
In addition to the promotion and immediate way of life improve, the invention additionally earned Montanez the title of “Godfather of Multicultural Advertising.”
“Many occasions, greatness will are available in ridiculous varieties,” he stated. “A ridiculous thought could be a billion-dollar thought.”
“Ghosts of Mississippi” screenwriter Lewis Colick will creator the script, having developed the pitch for the film alongside Montanez and producer DeVon Franklin.
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