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It's a family tradition 50 years strong at 81 Sea Island Parkway, Lady's Island.
In the 1960s, Ellis de Treville bought the property next to the Lady's Island Marina and opened The Sports Center. Through the years, everything from photos and frames to boats, motorcycles, golf carts, and Honda cars have been sold in the building. A succession of restaurants have dished out meals; the most recent was Lighthouse Deli and Cafe, which was run by de Treville's son Robert.
Now, Thomas de Treville, Ellis de Treville's grandson, plans to open Lighthouse Pizza at the family storefront March 1.
"This is the next generation stepping up," Robert de Treville said.
It's Thomas de Treville's first business venture since leaving the U.S. Army Medical Service Corps as a captain after four years of service.
"That's always been his dream, to be his own boss," his wife, Starr, said.
Not only is he embracing the family's entrepreneurial spirit, but the pizza place will be a family-run and supported venture, Thomas de Treville said. The restaurant will be staffed by immediate family -- at least until business is strong enough to add employees.
Thomas de Treville already is imagining additional locations, according to his wife.
"We want this to be family only until we get on our feet at least," Starr de Treville said.
They hope to create a family-friendly pizza and beer place where young professionals can meet to watch sports or 3D movies on big-screen TVs, Thomas de Treville said.
The focus will be on gourmet pizzas with fresh, local ingredients, she said. Customers can also pick up take-and-bake pizzas.
The family plans to compete over the next few weeks for the best recipes, with the winners earning a spot on the regular menu.