USTA honoring PTR's Edwards with media award

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USTA honoring PTR's Edwards with media award

Published Tuesday, November 13, 2012   |  499 Words  |  

Peggy Edwards wasn't sure where to start.

The former vice president of marketing at Majestic Athletic had just transitioned into a new job at Professional Tennis Registry, where she was serving as communications director. The only problem was Edwards, despite her sports background, knew next to nothing about the game of tennis.

So she picked up PTR's sports science committee contact list and called the first name she saw -- Dr. Howard Brody.

"I cold-called him," Edwards says now, 15 years later. "Alphabetically he was at the top of the list and the one I called. That was my foray into tennis."

Brody, a retired professor of civics at the University of Pennslyvania, had devoted the last half of his career to the physics of tennis. He presented the insight and contacts a fresh face like Edwards could use in her new profession.

"I had to start somewhere and I started with him," Edwards said. "Over the years, thanks to him opening some doors to some very big names, I've maintained a reputation. It's one thing for him to open some doors, it's another for me to be able to continue the work."

More than a decade later, that first phone call to Brody helped Edwards transition into one of the best at her job. The work she's done helped Edwards win the USTA South Carolina Media Award, which is presented to those who make "an outstanding contribution to reporting or promoting tennis in South Carolina," according to a release.

She'll be presented with the award on Dec. 8 at the Wild Dunes resort in Isle of Palms.

"I really was quite surprised," she said. "Wouldn't you if something like that happened? It's quite an honor."

Edwards' primary work is with TennisPro, PTR's award-winning, bi-monthly magazine that reaches more than 14,000 members in 117 countries. The magazine features news on member activity, industry and international news, amongst other topics.

"I try to make sure that every issue of the magazine has educational content," she said, "(so) the leaders who are tennis teachers and coaches can better their ability to do their jobs, whether it's business-related articles or how-to articles, or mental components of teaching the game. I try to make sure that each issue has something for everybody."

Edwards also spearheads PTR's social media efforts, spreads the company's information to the media and designs educational manuals and program books for its events.

"Edwards is a huge proponent of tennis and the benefit of her work for tennis is incalculable," a USTA release stated.

Her work wouldn't have been possible, at least not early on, without the help of Brody, whose name just so happened to be at the top of a list.

"He was at the top of the list and has been at the top of my list ever since," Edwards said.